We locate and schedule the right test subjects for your study.
No market or usability study is possible without the judicious use of random sampling. Test subjects sampled should show all relevant target group features and should be duly representative. A carefully assembled random sample increases the validity of the test result.
Years spent in the area of applied research mean that we have a large pool of test subjects on call. We keep exact records of their key socio-demographic data: age, sex, education, occupation, previous experiences with technical devices/systems, etc. As a result, we can readily assemble tailor-made and completely random samples of test subjects, and we can do so for any issues/problems our clients might be having. Not only that: for special requests we can track down new test subjects at any time. Moreover, we take charge of all organizational activities associated with test subject samples (locating and scheduling test subjects, sending directions, sending reminders, handling payment of fees, etc.).
